One important fact should loom very large over your head as you search for a Social Media Expert. The fact is:

There are no experts.

Let me explain. The internet is still an evolving media. Social networking sites such as Facebook and Twitter are an even newer development. The rules for engaging an audience, utilizing search engines and making an impact online are subject to change.

SEO, for example, used to rely heavily on meta-tags and descriptions. Black hat techniques such as tag-spam manipulated the search engines, earned traffic by the hordes and ultimately caused the destruction of tags as a viable source of info about a site. Now, spiders crawl through your site scouring it for content and meta is all but ignored. True story. But plenty of internet experts will proudly pound the pulpit about the value of meta-tags.  

My point is this. The game changes all the time and nobody knows all the rules all the time. Beware of anyone who claims otherwise. If your new to this, it’s easy for someone to ramble on and on about their knowledge and convince you they have the solutions to your business problems. It puts you, the business owner, in a very bad position. You know you need to leverage social media as well as or better than your competitors, but who do you believe?

There’s a way to circumvent this dilemma; treat your social media action like any other project with a clear set of objectives, milestone and deliverables. Know what you want to accomplish and what indicates you’re getting there or not. Review progress often. If you’re getting the results you want, great. If not, don’t be afraid to throw out what isn’t working, including the freelancer who accepted your $2,500 retainer.

Got a problem? I’d like to solve it. Contact me today for a FREE CONSULTATION and put social media to work for you NOW.

Lake

In the early days, blogging was a way to keep a journal or diary online. It was self-indulgent and pretty worthless. As blogging platforms evolved into Content Management Systems, more people saw the beauty of an easy to use publishing platform that search engines loved. I’m one of them. I am a blog addict. All of my blogs relate to one of my passions and, in conjunction with other media, have added people to my network and exposed me to new ideas.

That said, we can answer whether or not blogging is social media with a resounding, definite Yes and No. This is because it depends more on how you use your blog. If you see your blog as a one sided conversation in which you do all the talking, you’re publishing. You are showing and telling, sharing and maybe shouting, but know this – you are not engaging. Stop thinking of your blog, or any of your social media efforts, this way.

Blogs can and should be a source of idea exchange, a conversation, a place where relationships begin and develope. If you look at your blog from this perspective you are utilizing social media. This is not to say that every blog must have a ton of commentors or activity. Some blogs cater to a quiet audience and that’s fine. The exchange comes in different forms and we’ll address those later.

Starting of thinking a blog to promote your business? Or dreaming of being the next six figure blogger? The next post in this series will tell you whether or not your blog will stand out from the crowd or die on the side of the information highway. I’ll giveyou a hint about the post: it all comes down to answering one question. In the meantime, contact me today for a Free Consultation and put social media to work for you and your business. Every day you don’t do it is  a day lost to someone who does.

Lake

Hi, and welcome to the blog. I’m Lake Lopez, a SEO and Social Media Consultant based in Denver, Colorado. My shop provides a full range of services encompassing all aspects of SEO and Social Media Marketing from ad copy to complete product creation. Check out my SOLUTIONS and see what problems I can solve for you.

And don’t hesitate to contact me for a FREE CONSULTAITON.

Lake