Lake Lopez

In the early days, blogging was a way to keep a journal or diary online. It was self-indulgent and pretty worthless. As blogging platforms evolved into Content Management Systems, more people saw the beauty of an easy to use publishing platform that search engines loved. I’m one of them. I am a blog addict. All of my blogs relate to one of my passions and, in conjunction with other media, have added people to my network and exposed me to new ideas.

That said, we can answer whether or not blogging is social media with a resounding, definite Yes and No. This is because it depends more on how you use your blog. If you see your blog as a one sided conversation in which you do all the talking, you’re publishing. You are showing and telling, sharing and maybe shouting, but know this – you are not engaging. Stop thinking of your blog, or any of your social media efforts, this way.

Blogs can and should be a source of idea exchange, a conversation, a place where relationships begin and develope. If you look at your blog from this perspective you are utilizing social media. This is not to say that every blog must have a ton of commentors or activity. Some blogs cater to a quiet audience and that’s fine. The exchange comes in different forms and we’ll address those later.

Starting of thinking a blog to promote your business? Or dreaming of being the next six figure blogger? The next post in this series will tell you whether or not your blog will stand out from the crowd or die on the side of the information highway. I’ll giveyou a hint about the post: it all comes down to answering one question. In the meantime, contact me today for a Free Consultation and put social media to work for you and your business. Every day you don’t do it is  a day lost to someone who does.

Lake

Prince, aka the Artist, proclaimed the internet dead. I hope this did not alarm you. Prince is wrong. The net is very much alive. He’s just a moron. Here’s the deal:

Prince once found himself without a record company. This frightened Prince badly. So wondered, “How will I ever connect with my fans?” Then he found the answer. He launched a website, sold his CD, made promises of special magic music for the website’s members and made a purple fortune. Then he closed the site without delivering any of the goods he’d promised. This is not a post about what a ripoff artist the artist is. That’s old news – anyone who’s ever bought a Prince CD knows they got ripped off. Rather, this is a post about why Prince fears the net.

Distributing his own music was neither complex nor costly. He found that a record label provided access to certain markets and did a lot of the promotional work, but that having one wasn’t necessary. He found that even a creepy little weirdo could sustain a music career without major backing. Now that he’s signed again – and considering returning to his old nemesis Warner Bros, what a hyprocrite - he fears that his music will be distributed without his authorization, er, make that without adding to his bank account. So like the true cry baby, completely-out-of-touch-with-reality wah wah wah loser he is, he proclaims the net is dead. 

He may also fear that his legions of fans will discover how old his guitar chops are once exposed to real guitar players? Or how much vocal correction sits on his tracks compared to people who can actually sing? Who knows…  What’s important is that there’s nothing to fear. The internet is not dead. It’s not even on life support. It’s still a new technology that evolves every day, vibrant and healthy. And unlike the purple creature in spiked heels, the net never had to change its name.

Hi, and welcome to the blog. I’m Lake Lopez, a SEO and Social Media Consultant based in Denver, Colorado. My shop provides a full range of services encompassing all aspects of SEO and Social Media Marketing from ad copy to complete product creation. Check out my SOLUTIONS and see what problems I can solve for you.

And don’t hesitate to contact me for a FREE CONSULTAITON.

Lake