Social Media is FREE!

It cost nothing to set up a Facebook account. Twitter does not charge you for Tweeting. YouTube allows – encourages, actually – you to post videos for free. So does this mean your social media efforts are free? Look, having access to social media is not the same as using social media. Setting up a Facebook fan page will not attract customers unless you use the fan page to engage prospects. And using social media takes a lot of time. You must:

• Establish Goals
• Devise a Plan with Clear Steps of Action
• Implement the Plan
• Measure the Results
• Adjust Accordingly

You have two choices when it comes to all of this:

1. Do it yourself.
2. Pay someone to do it for you.

If you’re already a savvy Facebook user and you get Twitter, you’re going to be okay. Set a goal such as Earn 12 Leads from Social Media this week, then Tweet and post your heart out and evaluate the results. If you’re not so good at Facebook, think Twitter is a mysterious waste of time and have no idea what to blog about, well, you’re in trouble. Big trouble. This is because:

Your competitor is going to get this stuff.

Maybe not this month. Maybe not until next year. But he will. And when he does he will devour you and that’s that. All your hard work, all your knowledge and skills, everything you’ve built will be destroyed by the deluge of internet activity the next generation grew up on.

Don’t believe me? Then ask yourself why newspapers can’t stay in business. Ask yourself why the Yellow Pages is on lilfe support. Still think I’m crazy? That’s fine – don’t hire me. I make money telling you how to use Social Media, not sugar coating your situation.  

If you decide to conduct your own Social Media campaign, you’re going to need a few basic skills. The good news is that you can pick up the trade fairly quick. You may still need a consultant for SEO or SEM, but the day-to-day implementation is only a few hours of your time. You can acquire the skills you need at any number of places, or have a pro teach you. On that note, don’t think that your high school kid with 6,087 Facebook Friends is a pro. He’s using Social Media in a whole different way and his techniques won’t work from a sales and marketing perspective.

As you think about your social media goals and where you want your business to go, look at my solutions and let me know which you’d like to discuss. Chances are I can exceed your expectations and the consult is free.